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Gameloft Releases ‘NFL Pro 2012′ for Free, Freemium takes New Meaning

Gameloft has released NFL Pro 2012 on the App Store for absolutely zero dollars, a move that I find quite exciting, yet peculiar at the same time. It looks as if the game is similar in style to games such as Smurfs’ Village in that you level up and unlock more objects, plays, and players as you progress.

This is quite an intriguing concept as there haven’t been any sports games in the App Store to use the freemium model yet. What it essentially does is it allows many people to play the game, and it keeps people playing by giving them incentives such as unlocking a new part of the playbook.

Before, Gameloft had tried delving into the freemium model through games such as Starfront, but it didn’t find much success, as many people weren’t too comfortable with the idea (including me). But since then, Gameloft has released freemium titles such as The Oregon Trail: American Settler and Green Farm in order to fit the model more closely.

I’m personally very excited to see how this model works in NFL Pro 2012, and we’ll have some sort of review up soon.

For now, you can check it out yourself in the App Store for free.

UPDATE: NFL Pro 2012 involves buying parts of the playbook through the money you earn.  The game itself is extremely slow because of all the play-choosing and buying you have to do, and it’s not really worth it.  It basically forces you to use real-world money to actually be good in the game, and it’s overall a quite tedious experience.  So if you were thinking about downloading it, don’t go through the trouble.  It’s not that great.



  1. Chadi on Wednesday 23, 2011

    This game just plain sucks. Besides having to pay money to buy plays it is just too jerky, too slow, and just plain badly done. Don’t download this because when you play it you just want to find the nearest brick wall and throw your phone at it.