I received an interesting email from ngmoco:) today, including much of the following:
We Rule puts you in charge of a kingdom. Your kingdom. You’ll raise crops, collect taxes and trade with neighboring realms. You’ll act as city planner and landscaper. It’s your space, and it’s fully customizable.
Most importantly, you’ll be playing and cooperating with your friends.
Soon you’ll be crafting your own kingdom in We Rule. We’ll share more details about our social kingdom builder shortly.
Of course, it sounds to me as some sort of medieval, tycoon sort of game along with some sort of mix in with Farmville. Maybe even a medieval Sim City if you want to call it that, but we’ll have to see as not much more information is available. We’ll keep you posted.